Curious or Serious? The Problem with Internet Marketing

Curious or Serious? The Problem with Internet Marketing

Ok, so after 15 years in the marketing business, I have come to some conclusions.

Many people now have high speed internet right? Many people are looking for an opportunity to make money online right?

So why is it so difficult?

The reason that it is so difficult is because it is so easy. Let me explain…

With today’s incredible technology we have the ability to look at a million different things on the internet.

It is extremely easy to surf from one site to another, to go from one opportunity to the other. It is really capitalism at its finest, and the freedom of choice.

The internet is all about empowering people to make choices and have unlimited access to information.

So why is it so difficult to build a “real” business online?

Here is a typical scenario…

Someone is casually surfing the internet and gets “lured in” by a great website that looks like a good opportunity.

They go ahead and join (either for free or a few bucks) and since it is no “skin” off their teeth, they are just not real serious about it. They have no real “investment” in the game.

Hence the problem. I’m sure that you heard that 97% of all mlm’ers fail. This is why.

They just aren’t serious.

What can you do to combat the problem?

Well the first thing is that you need to isolate you from the “rejection” The fact of the matter is that most people will never have any success in MLM. You need to build “systems” that will keep those people from taking up your personal time, effort and energy, so you can focus on the ones that will build your business.

Don’t get emotionally “invested” in one lead or one person. You will need literally thousands of visitors to your websites, and literally hundreds of sign ups to find just a few that will actually do it.

I have built an internet marketing system that attracts interested people, they go through a process (automated) and then once they have completed that process, then I may end up spending some time with them.

This separates the curious from the serious.

We as an industry need to “toughen up” and realize that there is big money to be made on the internet, but that it is going to take persistence, time, work, energy and money.

As always we would love to hear your questions, comments and concerns about anything we write.